The Future of Luxury: Insights from OG Global Import
How Small Beauty and Health Brands Can Handle the Changing Luxury Market in Asia and Beyond The world's luxury beauty market is at an important turning point. Worth $93.85 billion in 2025 and expected to hit $200.74 billion by 2035, the business is seeing both amazing growth and big changes. But under these big numbers is a more detailed story - one that Ofri Shaysh and the team at OG Global Import have been handling through their work selling high-end beauty and health brands across Israel, Hong Kong, and Southeast Asia. After years of working with small brands growing across countries, several key lessons have come up about what's really shaping the future of luxury - and what it means for brands ready to compete in this changing market. The New Definition of Luxury: Value Over Price Maybe the biggest change in luxury market trends is how people now define "high-end." Based on recent market research, almost half of all world buyers now shop across price levels, mix...